Asé Glow was not created by pulling trending ingredients into a formula and hoping for the best. Every formulation decision was informed by research into the nutritional, environmental and wellness factors that shape how women experience their skin, hair and wellbeing. Because thoughtful formulation starts with understanding the person it is built for.
The wellness industry builds for the broadest possible audience. That means many formulations are designed for general appeal rather than specific need with little consideration for the differences that shape how people actually experience their health.
But bodies are not all the same. Environments are not all the same. And the support people need is not always the same. For many women of colour living in the UK, those differences matter.
Lower sunlight exposure, indoor working patterns, environmental stress and climate-related skin stressors can all influence wellbeing in ways that generic wellness products often overlook.
Asé Glow was formulated with these realities in mind.
Every ingredient in Asé Glow serves a specific purpose within the formulation. Nothing is included for trend value. Nothing is included simply to fill a label.
The approach is straightforward: select clinically studied ingredients, use them at considered doses, and combine them in a way that supports the areas women notice most.
Marine Collagen Peptides
8,000mgHydrolysed marine collagen selected to support skin elasticity, hydration and structural skin health. 8,000mg sits at the higher end of commonly studied daily collagen dosages allowing for meaningful inclusion rather than a token marketing amount.
Cynatine HNS
A patented keratin complex clinically studied for its role in supporting stronger, healthier-looking hair and improved hair resilience. Included specifically to support women experiencing breakage, thinning or reduced hair strength.
Hyaluronic Acid
Included to support skin hydration and overall skin suppleness. Helps maintain smoother, healthier-looking skin by supporting hydration from within where topical products alone cannot reach.
Vitamin D3
Supports immune function, mood and overall wellbeing. Particularly relevant in low-sunlight climates like the UK, where maintaining adequate levels can be more challenging and where the impact of deficiency is often underestimated.
Vitamin B12 and Zinc
Supports energy metabolism, skin health and the reduction of tiredness and fatigue. Included to support foundational wellbeing and daily resilience two things that make everything else easier.
Affron Saffron
A clinically studied saffron extract selected for its role in supporting mood balance and emotional wellbeing. Chosen to reflect the connection between internal wellbeing and how we feel day to day an area most supplement brands overlook entirely.
Every Asé Labs product is built around a small set of principles that don't change.
Every ingredient has published research behind it. We don't formulate on trend.
Included at doses that make sense, not token amounts that look good on a label.
No alcohol. No pork-derived ingredients. Formulated to meet halal standards.
Every ingredient earns its place. Nothing is there to pad out the formula.
Asé Labs exists because too many women have spent years trying products that were never designed with them in mind. We believe better outcomes begin with better formulation. And better formulation begins with asking better questions.
Reserve Your Founding Spot