Asé (ah-shay) · Liquid collagen for skin, hair and wellbeing

Built for women
of colour.
Backed by science.

You've tried the routines. The supplements. The advice. And still felt like nothing worked the way it should.

Because most wellness products were never designed with you in mind.

£45.99/month £34.99/month Locked for 2 years · Save £264
Get early access

No payment today. Just priority access before public launch.

Only 87 founding spots remain.

Ase Labs
87Founding spots left
£34.99Founding price/month
6Clinical ingredients
AutumnFirst production run 2026
Sound familiar?

You've been doing everything right.
So why does nothing seem to work?

You eat well. You take care of yourself. You invest in products that promise results. And yet.

Waking up tired even after a full night's sleep

Your skin never quite looks as healthy as it should

Hair that feels thinner, weaker, harder to grow

Supplements that make big promises and change very little

Hours spent searching online and still finding nothing made for your body

Spending money on generic advice that was never going to work for your biology

Not because you're doing something wrong.

Because most wellness products were never built with you in mind.
Why traditional wellness falls short

Most supplements were never designed with your biology in mind.

The wellness industry builds for the broadest possible customer, then expects everyone else to adapt. But different bodies have different needs. Different environments create different pressures. And women of colour in the UK often face nutritional and wellness challenges that generic formulations simply don't account for.

Asé Labs was built to close that gap.

This is different

Not adapted for us.
Built for us.

Some women have spent years adjusting and testing and spending, trying to make products work that were never designed for them. If that's you, you already know the feeling.

This is what it looks like when something finally fits.

Meet Asé Glow

A daily standard.

Not something you try once and forget about. Something you actually commit to. A simple ritual that supports how you look and how you feel, without twenty things to remember.

Asé Glow

Skin clarity and hydration
Hair strength and retention
Internal balance and wellbeing

No clutter. Just what works.

The formulation

Every ingredient chosen for a reason.

Not formulated around assumptions. Each ingredient was selected based on how different bodies actually respond. Every ingredient is included at a considered dose for a reason.

✦

Marine Collagen Peptides 8,000mg

Hydrolysed so your body can actually use it. Structural support for skin elasticity and overall skin health.

❋

Affron Saffron

A clinically studied saffron extract to support mood balance and emotional wellbeing. You won't find this in most UK collagen formulations.

◆

Cynatine HNS

A patented keratin complex with real trial data behind it. Supports hair strength, shine and overall condition.

☀

Vitamin D3

Supports immune function and overall wellbeing. Particularly relevant in the UK, where getting enough sun is not always realistic.

◉

Hyaluronic Acid

Supports skin hydration and contributes to a smoother, more supple skin appearance over time.

◈

Vitamin B12 and Zinc

Supports energy metabolism, skin health and the reduction of tiredness and fatigue. The ones most people are quietly deficient in.

Research-led. Clinically considered. Built with intention.

Formulated without alcohol or pork-derived ingredients. Halal-compliant by design.

See the science behind it
Built by someone who needed this

I built what I couldn't find.

I'm Maryam Scottish, with West African Hausa heritage, based in Glasgow.

For years I spent over £150 a month on supplements that delivered very little. The few that felt close to working were often priced in a way that made consistency difficult to maintain. And the rest simply were not built with me in mind.

So I did what I know best. I researched.

What I found was difficult to ignore. Most wellness products are built for the broadest possible market, with little consideration for women like me. As a data analyst, I approached it the only way I know how I went deep into the research and built something better.

I didn't want something cheaper. I wanted something better designed and priced in a way that made consistency possible.

Asé Labs is that something. Not another trend-led supplement brand. A science-led wellness company built with intention, for women too often treated as an afterthought.

Asé is a West African word meaning the power within you to make things happen. We always had it. Now we have the science to match.

M
Maryam

Founder, Asé Labs

Get early access

Get early access before we launch publicly.

We're inviting 100 founding members to join before public launch. Founding members receive priority access to the first production run, pricing locked for two full years, and the opportunity to help shape what we build next. Once all 100 places are gone, founding access closes.

Only 87 founding spots remain. When they're gone the founding price is gone forever.

Founding price locked

£34.99/month for 2 full years. Save £264 versus standard price of £45.99.

First to receive

Your order ships before anyone else. You're first.

Your voice matters

Your feedback shapes what we build next.

Get early access

No payment today.
We'll reach out before our first production run, Autumn 2026.
Just your name and email.

No payment today. No unnecessary emails. Ever.

You're in.

Welcome to the early access, .
We'll be in touch before anyone else when Asé Labs launches.

The power was always yours.

Because the women this was built for should never come last.

"Asé Labs. The science of becoming."
Asé Labs · Glasgow, Scotland · Founded 2026